The Findependent App is a mobile experience designed to make investing accessible, intuitive, and engaging for complete beginners. By stripping away dense financial jargon and replacing it with goal-driven, tailored interactions, the app empowers users to explore investment opportunities with confidence.
Working closely with financial analysts, we led the end-to-end product design lifecycle to transform complex data into an engaging, gamified journey.
The approach
- UX & Product Design: Mapped the user journeys, designed every screen and built the design system in Figma
- Content & Gamification: Co-created the app’s educational content, developing a gamification strategy and plain-language copywriting that makes financial learning feel like play
- Launch & Visuals: Delivered interactive prototypes and launch visuals.
The impact
Since its launch, the app has been downloaded by over 700 women across the “Ladies’ Forum” network and the #findependent community.
