True independence starts with financial freedom. However, for many women in their 20s and 30s, growing their wealth can feel out of reach, and financial markets are often locked behind confusing jargon. To change this, the “findependent” Association launched an initiative to help women confidently take control of their finances.
We helped shape, position, and launch this program from the ground up. Here is what we delivered:
- Brand Strategy & Identity: We created a welcoming, community-focused brand designed to give women a safe and inclusive space to learn.
- Educational Content: Teaming up with the “Ladies’ Forum” and financial experts from ELANA, we designed a 9-month mentorship program. We turned complex financial data into more than four hours of highly visual, easy-to-understand presentations using real-world examples.
- Web Design & Social Media: We built an open-access website packed with free resources and managed their social channels to keep the community engaged.
- Merchandise & Print: We designed custom notebooks, tote bags, and stickers to help participants feel connected to the movement.
- PR & Media Relations: We drove the PR strategy from 2024 through April 2026 and got findependent wide press coverage.
