ELANA Next Gen was conceived to address a key market gap: delivering personal finance education to Gen Z in their own language. Gen Z in Bulgaria start saving and investing much earlier than Millennials or Gen X did. However, most available content stems from US creators whose financial advice relies on different tax systems and market structures.
We led the visual development of the project from initial concept to a launch-ready digital identity:
- Brand Strategy & Concept: Formulated a visual positioning tailored to Gen Z’s fast-paced content consumption habits while addressing the European and local market context.
- Logo & Brand Identity: Created a modern logo, dynamic color palette, and clear typography balancing financial credibility with a bold, contemporary aesthetic.
- Digital Brand Guidelines: Produced comprehensive visual guidelines optimized for social media, video formats, and streaming platforms.
